Our vision, purpose and values

Our vision

‘Naturally wonderful Lifestyle. Connecting Communities. Embracing Opportunities.’

The Redland Coast is known for its relaxed coastal lifestyle, strong community values and outstanding cultural and natural attractions. Our Corporate Plan sets the direction for Redland City through 2031, outlining what we want to achieve and what we’ll focus on to get there. The five goals are supported by clear outcomes, priorities, strategies, plans, and programs that enable the delivery of the Plan.

We are actively working towards our city vision through the implementation of our new corporate plan and key strategies for the city.

Our purpose and values

When Council decided it was time to revisit our organisation's values, we knew our people had to be involved in discovering them. To uncover our values, we needed to ask ourselves who we are as a team, a workforce and a community.

We are excited to share our values – created by our people, for our people. We asked employees the ethics and behaviours they feel are most important at Redland City Council. From this, our four new values were created.