The inaugural Redlands Coast AdventureFest was held from 16 to 25 May 2025, delivering ten days of adventure, exploration and discovery across the city. The festival attracted almost 19,000 attendees and generated more than $3 million in economic benefit for the local economy through increased visitor spending across tourism, accommodation, hospitality, retail and transport sectors.
The festival featured more than 75 Council-led, professional and community events, experiences and special offers delivered in partnership with local tourism operators. To maximise the festival's reach and tourism impact, Council delivered a coordinated destination marketing campaign incorporating a dedicated festival website, digital billboards, social media advertising, print media, e-newsletters, street banners and printed program guides.
The diverse program highlighted the unique natural assets of Redlands Coast, including its stunning bay, islands, mountain landscapes and conservation reserves. Adventure seekers participated in events such as the Straddie Salute Triathlon Festival, the ISA Asia Pacific Tree Climbing Competition, trail running experiences, mountain biking events and the Queensland State Hillclimb Championship. Visitors seeking a more relaxed pace enjoyed culinary experiences, art workshops, museum tours, guided nature walks, night sky viewing, and the popular Water Lantern Festival.