Our vision, mission and values

Our vision

‘Forward thinking, engaged and focused on enriching community lifestyles.’

The Redland Coast is known for its relaxed coastal lifestyle, strong community values and outstanding cultural and natural attractions. Our vision is to maintain and enrich the enviable lifestyle we enjoy in this beautiful city.  

Our vision for Redland City has eight key outcomes: 

  • Healthy natural environment
  • Green living
  • Embracing the bay
  • Quandamooka Country
  • Wise planning and design
  • Supportive vibrant economy
  • Strong and connected communities
  • Inclusive and ethical governance

We are actively working towards our city vision through the implementation of our Redlands 2030 Community Plan [PDF, 5.3MB], Corporate Plan 2018-2023 [PDF, 1.2MB], and key strategies for the city.

Our mission

‘Make a Difference. Make it Count.’

Our mission is to make a difference every day through the work that we do. We aim to continually improve and strengthen our ability to be an efficient and effective organisation that is more responsive to the needs of our community.

We want our community and those who visit us to see and feel this commitment through our core values of customer service, accountability, organisational growth, communication and working as one united team.

Our new values 

Our newly created values, developed in 2020 with and for our people, represent the fundamental beliefs and what we live and seek for, to move forward and grow together as team and organisation. They support our mission, are the essence of our identity and are the guiding principles to our behaviours and the relationships we have with our customers and partners. 

One team
Collaboration drives our impact and evolution. 
We work and learn together. 

Serve with pride
It's a privilege to support our community. 
We work hard and innovate to deliver outcomes that matter. 

Safety at heart
Our team's safety and wellbeing are the responsibility of all of us. 
So is making Council an inclusive place where everyone belongs.  

Listen and be heard
We speak up with courage, we listen with respect. 
We welcome new ideas and perspectives.

Own it with integrity
We must be accountable for what we do.
Our team thrives when everyone plays their part. 

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