Redland City Tourism Strategy and Action Plan 2015 – 2020
Redland City is in a prime position to be showcased to the world through tourism. Located just 35 minutes from Brisbane, Queensland’s capital, and with easy access to the Port of Brisbane and Brisbane and Gold Coast airports, the Redlands has it all – villages, islands, rainforest, rural hinterland, farmland, beaches, bays, creeks and freshwater lakes as well as iconic flora and fauna. In addition to our natural assets, we are proud of our community’s culture and heritage, and this sense of pride is exchanged with our visitors.
A dynamic industry, tourism is identified in the Redland City Economic Development Framework 2014 – 2041 as one of eight key growth sectors that can be used as a driver for socio-economic progress for this city.
Tourism currently accounts for 1.4% of Redlands’ Gross Regional Product and by 2041, it is expected that this figure will reach more than 3%.
Council has adopted the Redland City Tourism Strategy and Action Plan 2015 – 2020 [PDF 11MB], which provides the blueprint for growing tourism in our region into the future.
We want to attract more visitors to the Redlands, encourage them to stay longer and spend more – but Council cannot do this in isolation.
This Tourism Strategy highlights key opportunities that tourism operators and Council can focus on to activate and grow the industry in the areas of:
- tourism investment and development;
- destination marketing and events; and
- supporting infrastructure and coordination.
Importantly, this tourism strategy will give industry ownership of its future, with one of its key actions being the creation of a tourism subcommittee that represents all areas of our city.
The tourism subcommittee will work closely with Council and the tourism representative on the Economic Development Advisory Board.
The intent is that in the medium-term, the tourism subcommittee could become the local tourism organisation for the Redlands.
The strategy and supporting action plan focus on tangible outcomes for our community that can be achieved within realistic timeframes.
The Action Plan will be funded through a combination of Council funding, private business funding and other government funding.
The Redland City Tourism Strategy and Action Plan 2015 – 2020 will be at the forefront of Council’s tourism planning, policies and strategies as well as the tourism industry’s own plans for the next five years.